Purity Bakeries responded on Friday to a product complaint video circulating on social media networks.
The video circulating via WhatsApp that shows a cockroach on a loaf of bread, allegedly manufactured by Purity.
According to a statement from the company: “(It) has been reported to the police as a blackmail attempt intended to injure the company, following Purity’s refusal to pay a significant sum of money to the complainant.
“Purity informs the public that the police are presently investigating this matter, and the company is asking persons to whom the video has been circulated to carefully consider their actions before perpetuating the fraud against the company by forwarding the referenced video.”
The statement added: “The company has a well-established consumer-friendly product-returns procedure by which it addresses legitimate product complaints.
“Purity is committed to the highest standards of production and quality control in the manufacture and delivery of all its products to valued customers in Barbados, as is evidenced by its rigorous internal hygiene regimen, and adherence to internationally accredited food safety standards.”
(PR)