Minister of Tourism Ian Gooding-Edghill wants Barbados to be a year-round tourism destination of choice, not just for the winter season.
He appealed to all stakeholders for their collaboration towards achieving that goal as he addressed the Gallagher Barbados Hotel and Tourism Association’s (BHTA) 70th Anniversary Awards Gala at Sandals Royal Hotel on Friday night.
“The intention is to evolve Barbados into a year-long destination, moving away from the concept of shoulder summer and winter. It means that all stakeholders have to be in alignment with this vision, from the increasing airlift, to ensuring that the range of accommodation is available to support the demand; to ensuring that the Civil Aviation Authority is functioning to facilitate the enabling environment for increasing airline traffic; to building our attractions, to improving distribution and detail,” Gooding-Edghill said.
Part of this strategy will involve expansion in the existing markets, but also breaking into new and emerging markets. (Nation News)