Bajan fashion designer wins regional contest

BARBADIAN Rhea Cummins-Jordan has won a regional fashion design competition in Havana, Cuba.

She was among 16 Caribbean designers who made it through to the Havana event, after a rigorous selection process conducted by an international jury, which comprised some outstanding fashion industry players. Her collection was adjudged the best entry in the fashion design category.

On May 7, designers participated in the ‘Fashion in dá House’ catwalk show at the premises of the Cuban National Fine Arts Museum.

Joint effort

It was part of the weeklong programme of activities organised under the theme Transcultura: Integrating Cuba, The Caribbean And The European Union through Culture And Creativity. The initiative was funded by the European Union and implemented by the UNESCO Regional Office in Havana, in a joint effort with the Embassy of The Netherlands in Cuba.

The objectives of the programme are to provide young talented Caribbean designers with the opportunity to boost the international exposure of their portfolios, through leveraging a tailormade showcasing, capacitybuilding and professional networking programme of activities in Havana.

Expand outreach

It also aims to expand the outreach and enhance the sustainability of fashion-driven start-ups in the Caribbean, through transferring business management competencies, artistic skills, specialised/ expert guidance and advice, and meaningful connections with key stakeholders of the European and the Caribbean fashion industry.

Another objective is to reinforce the sustainability of the fashion industry sector in the Caribbean by establishing a network of young fashion designers and professionals from the region and facilitating their initial and continued exchange of ideas, initiatives, best practices and know-how.

Cummins-Jordan’s award will consist of development opportunities for her creative initiatives, which may include, but are not limited to, entrepreneur mentoring, product development, branding and business coaching. Her prize includes a two-month mentorship opportunity at the prestigious Center Rog in Ljubljana, Slovenia, starting next month.

The Barbadian designer who owns the Blac Flamingo Apparel label said of her win: “It’s surreal. This is validation for me. It didn’t feel like a competition; all the contestants worked well together. I hope that it will inspire other young Barbadian fashion designers.”


The post Bajan fashion designer wins regional contest appeared first on

Leave a Reply