Trump Media, which runs the social media platform Truth Social, is poised to become a publicly listed company, after a majority of shareholders of Digital World Acquisition Corp voted on Friday to acquire it.
Mr Trump is due to have a stake of at least 58% in the merged company, worth nearly $3bn at Digital World’s current share prices.
It’s an astonishing potential windfall for Mr Trump in exchange for a business whose own auditor warned last year it was at risk of failure.
Never mind the many red flags associated with the deal, including unresolved lawsuits from former business partners. There’s also an $18m settlement that Digital World agreed to pay last year to resolve fraud charges over how the merger plan came together.
Shares in Digital World dropped more than 13% on Friday after the approval, ending the day at $36.94.
Backers of Digital World – the vast majority of whom are individual investors instead of Wall Street firms, many apparently Trump loyalists – seemed unfazed.
“This is just the start,” Chad Nedohin, a deal supporter, said on his show DWAC Live on the video platform Rumble after the approval was announced. “There’s no reason to freak out.”
Digital World, or DWAC (pronounced D-whack), is what is known as a SPAC, or a shell business created expressly to buy another firm and take it public.
The company will now be renamed Trump Media & Technology Group and could start trading on the Nasdaq stock exchange under the ticker DJT as soon as next week.
The deal is unlikely to immediately resolve Mr Trump’s most pressing financial issues, such as his New York fraud penalty.
The former president is barred from selling or transferring his shares for at least six months – though the new company could grant him an exemption.
Mr Trump could also try to get a loan, backed by the value of the shares. But in this case, analysts said a bank would probably lend him significantly less than the shares are worth on paper, given the potential risks of the business.
That hasn’t stopped some of his supporters hoping their backing will help.
Mr Nedohin, who describes himself on his website as a Canadian “worship leader” and goes by Captain DWAC on Truth Social, declined to be interviewed.
But on his show this week he urged investors to approve the deal, speculating it could help the former president in his legal battles.
“If the merger is complete Friday at 10am and Trump all of a sudden has… shares of DJT that’s worth three, four, five $10bn, who knows? He could easily leverage that to get a loan,” he said.
He added: “This is putting your money where your mouth is for free speech, to save your country, potentially losing it all.”
The risk that Digital World shareholders will lose money on their investment is significant, according to analysts.
Share prices are down from the highs they reached after plans to purchase Trump Media were announced in 2021.
But even after Friday’s slide, they still imply Trump Media has a value of almost $5bn, which is a lot given it brought in just $3.3m in revenue in the first nine months of last year and lost nearly $50m.
The merger will provide an influx of more than $200m in cash to Trump Media, which it could use for growth and expansion.
But for now Truth Social, which launched to the general public in 2022, branding itself as an alternative to major social media platforms like Twitter and Facebook, remains small.
It claims about 8.9 million sign-ups and in regulatory filings Trump Media warns prospective investors that it does not track metrics like user growth or engagement that could give them a sense of its operations. And it says it has little intention of doing so.
Outside firms estimate Truth Social received about five million visits in February. By comparison, Elon Musk’s X, formerly Twitter, and recently valued by one investor at about $14bn, received more than 100 million visits.
Analysts said Digital World was a prime example of a “meme stock”, in which the share price is divorced from a company’s fundamentals – and near-destined to fall, eventually.
“With Trump Media, I expect that it will collapse but whether it’s going to occur a week from now or two years from now and how rapidly… those things are really difficult to predict,” said University of Florida finance professor Jay Ritter, who tracks public listings.
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