Salvation Army launches Christmas Kettle Appeal, declares Jamaica Relief Day

The familiar sound of the Salvation Army’s Christmas kettles returned to the streets of Bridgetown on Friday morning as the organisation officially launched its annual Christmas Kettle Appeal at Golden Square Freedom Park.

The event, attended by President of Barbados The Most Honourable Dame Sandra Mason, marked the start of the holiday season campaign, which raises funds to support families in need across Barbados and the Eastern Caribbean.

This year’s launch carried a special call for regional solidarity. Major Robert O. Pyle, Divisional Commander of the Salvation Army Barbados and St Lucia Division, announced that tomorrow, Saturday, November 8, will be designated Jamaica Relief Day. All funds raised in Barbados and St Lucia on that day will go toward Jamaica’s recovery efforts following the devastation of Hurricane Melissa.

“In keeping with our theme for this Christmas season, we will lend a helping hand to the people of Jamaica,” Major Pyle said. “We urge the public and friends of the Army to give generously so that others may be blessed. Let us continue to pray for those who have lost their homes, belongings, livelihoods, and loved ones.”

Dame Sandra praised the Salvation Army’s long-standing record of transparency and compassion, commending the organisation for its dedication to the most vulnerable.

“It is evident that the money raised by the Salvation Army goes to the worthy causes it promotes,” she said. “Even if you cannot give as much as large corporate donors, every dollar counts. Six dollars can go a long way in helping someone in need.”

She also reflected on her personal involvement with the charity, through the annual hamper distribution over the past seven years. “Though I will not be in Barbados this Christmas, my heart will be with you,” she added.

Advisory Board Chairman of the Salvation Army, Paul Bernstein, shared that from January to September this year, the organisation served 36 444 meals and planned to distribute 4,800 Christmas food hampers to families in need. Gifts will also be delivered to children’s homes, senior citizens’ residences, and other charitable institutions. He thanked members of the business community for their continued partnership.

Carla Boyce, Manager of Premium Relationship Banking at Scotiabank (Barbados) Limited, reaffirmed the bank’s 70-year partnership with the Salvation Army and its commitment to empowering individuals to rise above their circumstances.

“Every dollar helps make Christmas brighter for someone in need,” Boyce said. “Whether it’s a hot lunch, a food hamper, or a child’s smile, your generosity matters. Together we can help the Salvation Army continue its mission of service and love.”

The Salvation Army’s kettles will be placed at various locations across the island throughout the Christmas season, inviting Barbadians to give and “lend a helping hand” this year.  (AM)

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