As it prepares to celebrate its 40th anniversary next year, the Coastal Zone Management Unit (CZMU), has rebranded and now boasts of a new logo.
Director of the CZMU, Dr Leo Brewster, said over the years, people recognised the coastal logo in terms of what it meant for the protection of the nearshore environment and the nearshore facilities.
However, he added that a significant component of the Coastal Risk Assessment and Management Programme looked at institutional strengthening of the office and stakeholder consultation and involvement in that process.
Brewster noted that one thing which arose from that was the need for a rebranding of the office, especially as the blue economy was now a more prominent part of the Ministry.
“It was essential to turn our focus to the ocean and look at what opportunities will be there for the work we do,” he said.
He explained that the logo’s design came as a result of consultation with staff and encapsulates everything that was done by the CZMU. “We are very proud of this logo and we wear it as a brand as to who we are, what we do and where we are going.”
The new logo reflects Barbadian nationalism in the Broken Trident, while its colours represent the sand (tan), sky (light blue), waters (blue), and land (green). The shape of the portions of the circle represents waves coming onto the shoreline.
It demonstrates the linkage between the green and blue economies through the land and sea, joined by the Broken Trident. This reflects the fact that Barbadians are proud of their beaches and coasts and look forward to the preservation of beach life heritage.
The transition to sand to varying shades of blue also shows the new outlook to the “Big Blue” – the blue economy sector, which extends out to the open ocean space. Meanwhile, the Trident is the boundary where the transition between land and sea occurs and represents the starting point for activity in the blue economy. (BGIS)